Novus Layer

The Challenge

Novus Layer had an innovative cloud security product but struggled with market penetration. Their previous website wasn’t converting technical traffic, and their cost-per-acquisition (CPA) on Google Ads was unsustainable.

Our Solution

We executed a complete digital transformation aimed at qualified lead generation.

1. Strategic Positioning: Redefined their messaging to focus on ROI for C-level executives, not just features for developers.
2. Webflow Redesign: Built a blazing-fast, dark-mode website focused on conversion funnels and clear calls-to-action.
3. Performance Marketing: Restructured their Google and LinkedIn Ads accounts, focusing on high-intent keywords and retargeting sequences.

Key Results

• 240% increase in demo requests within 90 days.
• 55% decrease in CPA across paid channels.