Oura Botanics

The Challenge

Oura needed to launch into a saturated beauty market. They had great organic products but lacked a cohesive brand voice that could resonate with eco-conscious Millennial and Gen Z consumers.

Our Solution

We built a brand rooted in transparency and nature.

1. Visual Identity: Developed a minimalist, organic color palette and packaging design that stands out on Instagram.
2. E-commerce Build: Created a custom Shopify theme emphasizing product ingredients and sustainability certifications.
3. Content Strategy: Launched an influencer gifting program and an educational blog series on natural wellness, driving organic traffic before launch day.

Key Results

• Sold out inventory in the first month of launch.
• Grew Instagram community to 15k active followers organically.